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Stickiness Phenomena

Rational or irrational – the biological products´ stickiness phenomena

What is Stickiness Phenomena? What stickiness phenomena is, how it originates and how it can impacts pharmaceuticals pricing and procurement? Is therapeutic adherence always standing on sound grounds? Concerning biological and biosimilar products in Europe, many of the components that define the stickiness phenomena, although explainable, seem to be arguably rational. In many European countries switching a patient fr
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